NJSGA Unveils Brand Refresh and New Identity as “New Jersey Golf”
KENILWORTH, N.J. - For 125 years, the New Jersey State Golf Association (NJSGA) has had a profound and lasting impact on the game across the state of New Jersey. Today, New Jersey Golf is elated to announce an exciting new chapter in the organization's history, kicking off a brand evolution that invites the next generation of golfers to engage and explore the game while celebrating its storied history in the Garden State.
With the brand refresh, New Jersey Golf is revealing an invigorating visual style and a mission-aligned message to amplify its influence on the sport in every part of the state.
"This is an exciting moment for golf in New Jersey,” said Rod McRae, New Jersey Golf President. “For 125 years, New Jersey Golf has proudly supported and promoted the game across our great state. With our reimagined identity, we’re looking ahead to inspire and connect with the next generations of golfers who will shape the future of the sport for the next 125 years."
New Jersey Golf's new brand maintains its core symbol, the state of New Jersey, which represents the organization’s commitment to inclusivity throughout the state. The primary colors, steel blue and liberty green pay homage to the organization’s authentic colors but introduces a lively combination representative of the next era of New Jersey Golf.
“The new look of New Jersey Golf honors our tradition, while embracing a fresh and exciting vision for the game of golf - delivering golf opportunities, experiences, and a sense of community for all golfers across New Jersey,” added Kevin Purcell, Executive Director of New Jersey Golf.
The full roll-out of these changes across all marketing materials, website, social media platforms, apparel and signage will take place over the next few months. The brand shift will also be debuted across all NJ Golf events and activations throughout the season.
About New Jersey Golf
Founded in 1900, New Jersey Golf promotes and preserves the traditions of the game of golf in the State of New Jersey. Today, more than 250 member clubs, courses, and organizations represent nearly 65,000 members of NJ Golf. Most importantly, due to the variety and quality of services provided to its member clubs, courses, and golfers, the organization continues to grow. NJ Golf is proud of its diverse tournament schedule, which includes 24 State Championships for golfers of varying backgrounds and skill levels. To learn more, visit njgolf.org.
Media Contact
Rebecca Corzo, Manager, Communications
New Jersey Golf
rcorzo@njgolf.org
